Real problems first
Each product comes from a workflow we needed to fix, not a market gap we invented. If we cannot describe the bad afternoon it saves you, we have not earned the right to charge for it.
About CoderTo
We build and run our own software.
CoderTo is a small software product company. We make three products, we sell subscriptions to them, and we look after them ourselves. That is the whole business — there is no second act hiding behind it.
Why we exist
Software we wanted to buy, so we built it.
CoderTo started the way most small software companies do: we kept paying for tools that did nine things badly when we needed one thing done well. The bills went up every renewal, the useful features sat behind the top tier, and nobody could tell us plainly where our data lived.
So we wrote the replacements for ourselves first. Every product we sell today began as an internal tool for a problem we actually had — finding out whether our own pages were being found, understanding where our own working hours went, and answering the same visitor question for the tenth time in a week.
Once a tool got good enough that we would have paid for it, we cleaned it up, wrote the documentation and put a price on it. That is still the whole test. If we would not buy it ourselves, it does not ship.
We stayed small and independent on purpose. Nobody outside the company sets our roadmap, so we can keep the prices flat, keep the feature list short enough to explain in a sentence, and keep answering our own support mail. Growth that would force us to break any of those three is growth we do not want.
How we work
Build, ship, listen.
The same three-step loop runs behind all three products. It is short on purpose: the faster something reaches a real customer, the sooner we find out whether it was worth building.
Build
A product starts as a problem we hit in our own week, not as a gap we spotted in someone else's pricing page. We build the smallest version that removes the problem completely, then run it inside the company until it stops annoying us.
- Starts from a real workflow, ours first
- Smallest version that fully solves it
- Runs in our own business before it is sold
Ship
We release in small, frequent steps instead of saving everything up for a launch. Nothing sits half-finished for a quarter, and customers get the improvement in the week it is ready rather than the year it was promised.
- Small releases, often
- No half-built features left waiting
- Pricing published before anyone has to ask
Listen
Every message reaches someone who writes the product. There is no queue of scripted replies in between, and the next round of building starts from what came back — including the parts we did not want to hear.
- Replies come from the people who build it
- Support threads set the next priorities
- We say no in public when something does not fit
It is not a clever process. It is just the one that survives when the same handful of people have to build the thing, sell the thing and answer for it afterwards.
Our principles
Small team. Long horizon. No bloat.
Every product we ship has to earn its place on the first day. We measure ourselves by how quickly someone gets something useful out of it, not by how many dashboards they unlock on the way there.
These four lines settle most of our arguments. When a feature request, a price change or a shortcut conflicts with one of them, the principle wins and the idea gets dropped.
Self-host as a right
You can run all three on your own server, on every plan, without a sales call. Your data stays inside your network and leaving us never means leaving your history behind.
Fair pricing
We cost less than the incumbents because we carry less overhead, and we publish the number so nobody has to negotiate for it. The price you sign up at is the price you keep.
Build, ship, listen
A short loop with nothing in the middle. Customers talk to the people who write the product, and what they say shows up in the next release rather than a roadmap slide.
What we sell
Three products, one subscription each.
We sell software to businesses, and only our own. Each product stands alone, is priced on its own, and can be cancelled on its own.
RankTera
Search visibility
Shows you where your business actually turns up when people go looking — in ordinary search results and in the AI answers that increasingly sit above them. It tracks the movement daily, tells you which topics are worth writing about, and helps you get the page written and published.
- Daily visibility tracking
- Topic and keyword research
- Writing and publishing built in
Subscription · free planVisit RankTera
CoTimer
Team productivity
Gives a manager an honest picture of where the team's working hours actually go. Activity from each person's computer rolls up into one live view, scored against what that role is supposed to be doing, so coaching conversations start from facts instead of impressions.
- Live team activity in one view
- Scoring that respects the role
- Runs on your own server
Subscription · per seatSite coming soon
ChatXBot
Website assistant
Answers your visitors in your own words, using your own pages, and shows where each answer came from. When a question needs a person, someone on your team takes over the same conversation in one click — no ticket, no restart, no lost context.
- Answers drawn from your own content
- One-click handover to a person
- Self-host licence available
Subscription · free planSite coming soon
Buy any of them on its own. There is no bundle you have to take, no tier where support suddenly becomes available, and no renewal surprise.
Scope
What we do — and what we don’t.
Being clear about the second list is what keeps the first one good. It is also the fastest way to answer most of the mail we get.
What we do
- Build and run our own three products
- Sell subscriptions to businesses of any size
- Offer a self-host option on every product
- Answer support ourselves, in plain language
- Publish what we learn on our blog
- Keep the published price the price you pay
What we don’t do
- Build websites or apps for other companies
- Take consulting, retainers or client projects
- Resell someone else’s platform under our name
- Sell your data, or advertise against it
- Charge extra to speak to a human
- Run a sales team that chases you after a trial
Try what we build.
Start free on any of our products, or send a note and ask us anything about how the company is run. We answer everything personally, usually within one business day.
No sales team, no discovery call, no follow-up sequence.